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IEA Webinars

Tuesday February 15, 2022
One Hour

Zoom Webinar
9am Hawaii Time, Noon Pacific, 1pm Mountain, 2pm Central, 3pm Eastern

Tuesday February 15, 2022

The Importance of Storytelling to Business Success

Presented by Mario Juarez, owner of StoryCo and a member of the Seattle Executives Association.

As an IEA member, you can attend this webinar for FREE!

Storytelling can play an important role in business success, bringing a company’s vision to life and creating bonds of empathy and meaning with customers, partners, and employees. Understanding the fundamentals of storytelling gives you the power to engage customers, motivate your team, and ultimately improve the business. In this webinar, you’ll learn how to make this happen, with practical tips for finding your business’s authentic stories and putting them to work for better results.

About Mario Juarez

Mario Juarez

Mario Juarez focuses on helping organizations and individuals achieve better business results through strategic storytelling. His original Storytelling for Impact program has proven successful in helping businesses, teams, and professionals unlock the power of their authentic stories. A former journalist with NPR and various newspapers, Mario was a pioneering communications leader at Microsoft for more than two decades. Today, he runs StoryCo, a communications consultancy based in Seattle, WA.