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IEA Webinar Series - October 2019

Tuesday October 22, 2019
One Hour

Zoom Webinar
9am Hawaii Time, Noon Pacific, 1pm Mountain, 2pm Central, 3pm Eastern

Join us in October for the second in our fall webinar series, Digital Marketing Trends, hosted by Bryan Smith . As an IEA member you can attend for free.

Bryan Smith is a member of the Edmonton Executives Association (EEA) and President and Founder of Bluetrain Inc., a digital marketing agency. Bryan is a digital marketing expert with over 18 years of experience in marketing, search engine optimization (SEO), online advertising, and web analytics, working on hundreds of websites, and managing millions in advertising spend.

In 2007, Bryan founded Bluetrain, an agency focused on data-driven marketing offering ongoing management of digital marketing services across Canada and the United States. Bryan has been awarded the Business in Edmonton Leader and local chamber Young Entrepreneurial Award, while Bluetrain was recently awarded for Data-Driven Innovation by Digital Alberta.

Bryan has personally worked with hundreds of organizations, however, a few notable clients include UNICEF, UNHCR (UN Refugee Agency), CBC, Ryerson University, LawDepot.com, Brilliant Earth, EPCOR, Fountain Tire, World Animal Protection and many more.

Digital Marketing Trends

The Internet is well over 20 years old, however some businesses are still hesitating to adjust their marketing mix and sufficiently allocate to this powerful channel. This webinar will provide information to build confidence in the digital marketing channel, while also introducing multiple trends in the field. It will be crucial that your business be aware of these digital marketing trends to standout from the crowd moving forward or risk being left behind. Learn what is driving billion dollar decisions by Google and Facebook to ensure their platforms are meeting user needs.

Key Takeaways:

  • Why is digital marketing a powerful channel?
  • What are some top trends in digital marketing?
  • How will these trends impact your business?
  • Opportunity for digital marketing Q&A
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