Road 55

Member of the Edmonton Executives Association

Business Classification (Category) Video & Podcast Production

LinkedIn www.linkedin.com/in/roblelacheur/

About Road 55 Video & Podcast Production Rob is the owner of Road 55. The company is driven by the goal of 'Creating Content that Connects". You know how most businesses and organizations struggle to come up with original and engaging content? At Road 55, we solve this by helping them think like a media company. We work with them to create true value in the content for their audience. We do this with the custom production of video, podcast, social media, paid ad management, newsletters and more. Whatever your product or service is, big or small, we can make this strategy work for you. Imagine if the content you created was not only good enough to captivate the audience that you’re after, but other businesses are willing to invest in it as well. While each partner client has different needs, Rob and his team work closely with them to determine the best ideas, the best strategy and the best tools to create and deploy content that connects. With his wife Kim, they have four children. Rob’s family has lived in the Edmonton region for over 100 years. Rob has enjoyed over 20 years of various media roles which started with his first sales roles at the Edmonton Sun fresh from the NAIT Business marketing program. He is the owner of Road 55 based out of Edmonton, Alberta. Along with his roles in media, he has also held leadership positions in the entertainment and event business, as GM of the Apex Casino along with the creation and running of a number of community events. Along with his work, he's always been very involved in community organizations and events. He was the Co-Chair of GROW St. Albert where he helped manage and execute the events TEDx StAlbert and multiple Pecha Kucha evenings. He was the former chair of the City of St. Albert Brand Leadership team, which oversaw the creation and implementation of the city’s new brand. He also served as member of the St. Albert Economic Development Advisory Committee, Chair of the Friends of the Little White School for the Arts & Heritage Foundation and was the President/Chair of the St. Albert Chamber of Commerce in 2008. With a strong sports background, including many years of hockey in St. Albert, Rob was a member of the 1992 Memorial Cup champion Kamloops Blazers. He also was a member of both the 2002 & 2010 Grey Cup organizing committees and sat on the Edmonton Eskimo Gridiron Gang and coached in St. Albert Minor Hockey.