Jacob King is part of a new generation of professionals who aren’t just adapting to change—they’re driving it.

A 2024 graduate of the University of Akron with a degree in Sales Management, Jacob began his career at Ohio Health Benefits, where he spent 16 months advising businesses on employee benefits. During that time, he quickly stood out by rethinking how work gets done—automating processes like census processing, renewal tracking, and carrier updates. As his efficiency grew, so did the curiosity of those around him.

Today, Jacob builds AI-driven systems for benefits agencies and small businesses across the country, helping teams eliminate manual work and operate smarter, faster, and more effectively.

In his talk, “Working With & Understanding Younger Generations,” Jacob shares practical insights into what different generations value, how those expectations have evolved, and how organizations can adapt to stay competitive. Attendees will leave with a stronger understanding of how to connect with today’s workforce and apply those insights to drive growth.

Key Takeaways:

• What different generations value in the workplace
• How these preferences differ from past expectations
• Practical ways to better engage younger generations
• Strategies to apply these insights to grow your business and strengthen your association