ASSOCIATION NAME:
Seattle Executives Association
YOUR NAME:
Adam Broetje
COMPANY NAME:
Odd Dog Media
CLASSIFICATION:
SEO / Social Media
Where did your business name come from?
Partly it came from us having some weird dogs in our office. But mostly it's because our employees have to have an affinity for sales/marketing as well as be able to dig into code to set up systems. It's a very weird breed of person we look for to join our team and we embrace the talent that is required to excel at both right and left brained tasks.
What makes you good at what you do?
We realized that in the world of "Digital Marketing" the one number clients really care about is how many quality leads did we help generate. We built software to make this super easy for our clients to see and that transparency helps everyone see our value in terms of revenue generated. What makes us good is our ability to show simple, clear results that proves our value to our clients as clear as possible.
Once that full transparency in measuring results is in place, it becomes pretty evident to our clients that we are very good at what we do.
"Why" do you do what you do (what is your "Why")
As our agency grew up and got into Enterprise level clients, we realized that all our small business customers had been left in the dust. They couldn't afford the large systems and consulting budgets to be able to compete with the big companies, yet they truly needed the same level of technology to be able to succeed. We set out to bring this technology & service to small businesses in packages that they could afford. It's energizing for our team to work with small business owners and help them see measurable success in growing their business. We get to be a part of watching their businesses grow up.
How long have you been a member of your Association?
We have been a member since 2010
What benefits do you receive from being a member of your association?
While we have been fortunate to earn a ton of business from our association, I'd say the greatest benefit we get from the group is the expert knowledge in different fields that I never realized I would need to rely on. If we have an HR issue we know an employment attorney we trust, when my basement flooded I had the cell number of the owner of a remediation company who helped step me through what to do, advice on company planning & structure...the list goes on. I really don't know how we would have gotten through a few tight situations if it weren't for the advice of friends in Seattle Execs.